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We offer three packages to suit your business needs. Joining FSB Connect is free, our Business Essentials package starts at £172.50 in the first year and our specialist Business Creation package has an introductory price of £99 in the first year.
Despite the fact that many consumers have migrated their buying habits to an online environment, they still want to be “sold” a product, which means that your ecommerce store site has to be highly visual and allow people to buy with their eyes.
Using generic stock images is simply not going to cut it if you really want to bring your site to life and drive sales higher. This means that you would do well to discover how to conduct a photoshoot for your online store, so you have the best chance of standing out from the crowd.
Here are some of the main points to consider:
Before you even contemplate picking up the digital camera, you will need to prepare a suitable location and backdrop for staging your products ready for snapping, and you will also need to ensure that the lighting is up to scratch.
The shoot doesn’t necessarily have to be a big-budget affair; in fact you can achieve some excellent results even using your smartphone camera, provided you have worked on getting the location and lighting right.
If you are taking pictures of numerous products in the one photoshoot, make sure you have catalogued all of the items and use a number or tagging system that allows you to easily match up the images with the products when you come to put them all together for your online store.
It might seem a complicated concept at first if you are not an accomplished photographer already, but the rule of thirds is simply a way of getting good results on a consistent basis.
When you are composing your image, visualise a frame that is dividing your image into nine equal parts, created by making two vertical and two horizontal lines. The rule of thirds dictates that you place any important compositional elements of your product near the intersections of these imaginary lines. You could also try to use diagonal lines to make your photo more dynamic.
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National Federation of Self Employed & Small Businesses LimitedSir Frank Whittle Way / Blackpool / FY4 2FE. National Federation of Self Employed & Small Businesses Limited (FSB) is registered in England, number 1263540