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Royal recognition for best of British


Ascot racecourse is one of the world’s great sporting arenas. The Gold Cup June 2016 was particularly special, being held in honour of the Queen’s 90th birthday. And one enterprising firm, British Fine Foods, was appointed official hamper supplier for this year’s event. 

“How did we do it? As a small business, we are willing to invest time and effort in building relationships, and we have the agility to create bespoke offerings that larger companies may not be willing or able to do,” says Pam Harper (pictured), who runs British Fine Foods with her husband Andrew. 

The contract was also a culmination for the firm of supplying other prestigious events, such as the RHS Flower Show and the Goodwood Festival of Speed. What such venues want is something that showcases the best of British – which is the firm’s trump card.

“We support small producers from all over the British Isles,” says Pam. “Our hampers are made of superb products that you can’t find on the high street, and that have won Great Taste Awards, or are Holders of the Royal Warrant. We work with companies such as the Hand Made Scotch Egg Company and Adams & Harlow, which makes the best pork pies we’ve ever tasted. The charcuterie is from Wales, made by Trealy Farm.”

The company is delighted with the contract. “It’s fantastic,” says Pam. “We put heart and soul into everything we do, and this recognises our dedication.”

And were Pam and Andrew able to attend, along with the Queen? “No,” she says. “We have to deliver the hampers fresh each morning at 2am.”