Our most popular package is FSB Business Essentials which includes a whole range of benefits and products designed to make your business fly
A suite of legal benefits including a dedicated helpline, bundled insurance products and a range of online information to keep your business safe. Plus a whole range of negotiated benefits to help save you money and win business.
Our Business Creation package is designed to make starting a business simpler, allowing you time to focus on what's important - making it a success.
Specialist company formation benefits, access to FSB networking, business banking and a range of products to help get you setup in business.
Joining FSB Connect is free and is a great way to be part of the FSB Community and have your voice heard.
You'll be able to access specialist networking events with like-minded members of the community and have your say in our Big Voice survey panel.
Whatever your circumstances, we have a package to suit you and your business. Click the button below to see which benefits are included in each package and start your FSB journey.
'Within a few weeks of joining we'd taken advantage of FSB’s Online Legal Documents. We started a graduate programme and access to these documents gave us an understanding of the legal side, and has helped us to create a number of processes and procedures.'
'When we first took on a member of staff, we used the online legal document template library. FSB does more important stuff than you think it does, there are lots of member benefits, probably more than we actually use.'
'Having somebody like FSB behind you is fantastic. There is a whole team behind the organisations, whatever is required: support, advice, finance, you know that you’re not alone, you’ve got FSB.'
We represent a diverse range of businesses from retailers to marketing agencies and just about everything in between. Take a look at more member stories and see how we could help your business fly.
More Member Stories
We offer three packages to suit your business needs. Joining FSB Connect is free, our Business Essentials package starts at £172.50 in the first year and our specialist Business Creation package has an introductory price of £99 in the first year.
Making your company stand out from the competition is no easy task. The trick is to create a good impression and make sure people think of you first when they need what you offer.
Every owner of a smaller business needs to think about how they can raise awareness of their brand, and ensure it’s front of mind when people think about making purchases or asking for more information. The challenge for most small firms is how to do this without spending a fortune.
For many firms, their local area will be the main source of business opportunities. Advertising at a local level can be extremely cost-effective, so think about targeting local newspapers, websites or magazines.
Think about the brands you remember. Businesses such as Big Yellow Self Storage, Churchill and ComparetheMarket.com probably spring to mind. They all excel in their respective fields, but you remember them because of their catchy design or captivating slogans or characters used in their adverts.
Often the best advertisement for your business is you, so focus on developing your presence in the local business community, particularly if your business is in the B2B rather than consumer space. Join online discussion and networking groups, and find yourself a local business networking group which will allow you to meet other people. Many of these people will want to talk about their own business too, but it’s amazing how much work comes through personal contacts or word of mouth.
This is one of the easiest ways to market yourself, and it needn’t cost a penny. Write a regular blog about topical business issues affecting your sector and customers, and host it on your website, and then share this regularly on social media, using sites such as Facebook, Twitter and LinkedIn. Not only will you soon build up followers online, you’ll also increase the traffic you get to your website. If they like what they see there, this should eventually filter through into enquiries and customers.
These are dynamite in helping your business stand out from the competition. If you work in a sector where work can be rated on online sites – such as Rated People or Trust A Trader – ask customers who you feel would give a good review to rate you. You can also ask them to post a recommendation on Facebook or to write a testimonial for your own use, which you can then run on your website, advertising or even your company vehicle.
Many sectors will have accrediting bodies which assess work and award certificates, or professional qualifications to demonstrate your own personal competence. These can be an easy way for customers to judge people or businesses before getting in touch, so make sure you have the necessary approvals and then display these clearly on your vehicle, website and other material.
There are other ways you can stand out from the crowd too; consider entering local or even national awards and make sure people know if you’ve been shortlisted, commended or won any accolades. Displaying your FSB badge can also help, by conveying to customers that you are a small business and one which is actively part of a much larger membership organisation.
This gives you access to a range of services to help you find new customers, build profile and deliver high quality integrated marketing campaigns.
National Federation of Self Employed & Small Businesses LimitedSir Frank Whittle Way / Blackpool / FY4 2FE. National Federation of Self Employed & Small Businesses Limited (FSB) is registered in England, number 1263540