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What SMEs need to know: Your target audience might be full of surprises

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Assume NOTHING about your customers.

You want them to buy into your product or service, but don't simply assume it is something they need.

Making your sales pitch more of a consultation will help you understand your customers needs, and lead to a more positive response.

After a decade of delivering exceptional customer experience in Fast Moving Consumer Goods (FMCG), Debbie Hunt explains her most valuable lesson.

Find out why negative feedback helps as much as it hurts, how being nice about your competitors boosts your sales, that ‘no’ is a chance to explain yourself, and how to encourage early adopters.

click here to learn the lessons