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10 Topics for your business blog

  • Blog
  • 11 October 2016

A blog is an important marketing tool to attract new customers, craft a reputation as an expert in your field and build a community of fans for your business. Word of mouth recommendations are a crucial source of new business. People are more likely to trust a recommendation from a peer than almost any other source of information.

Frequently, starting a blog is the easy part. Consistency is key, but finding something to write about often means that business blogs get neglected because authors face blank page paralyses when they run out of obvious ideas.

10 Topics for your business blog

Here are 10 things you can write about to keep your blog consistenly updated with relevany content, tailored to your specific audience. Shareable content is invaluable to getting your brand recognised and build up your audience, giving you more opportunity to turn visitors into customers.

Customer Feedback

Use what your customers say about you to craft specialised content for your blog. Positive, address the issue in a blog post. Tell the story. What service they used, how you solved their problem, tips for anyone who is interested in a similar service.

Customer questions are an excellent source of what people want to know about your industry. It's an opportunity to showcase your product while providing helpful information to existing and potential customers.

Behind the scenes

Write a detailed post on one of your processes.

Explain every step of what you do, and include photos where possible. Regardless of what type of business you are in, as humans, we are endlessly curious about how things work.

A behind the scenes look at how something is made or fixed with before and after photos are an excellent opportunity to create shareable content and build a community for your business.

Your take on a news story affecting your industry

News reports are one thing, but often, they don't tell the whole story from the point of view of business affected.

Don't use this as an opportunity to express negative views, rather stick to the facts. Explain how the story impacts your business and how you plan to deal with the situation, steps you're taking to protect yourself or implement the required changes.

How you started your business

Similar to the behind the scenes post, this humanises your business.

Tell your story. Why did you decide to go into business for yourself? What made you choose your specific business? What are your plans for the future? What are your biggest fears fro your business?

Sharing what drives you makes you relatable and helps people understand why you're in business and decide if what you stand for gives them security in doing business with you.

Negative feedback or failure

It's almost inevitable, in bsuienss and in life, to always succeed and for everything to go well all of the time.

Sharing a failure or negative feedback gives you the opportunity to admit to being human, and a chance to turn a negative into a positive. How you recover from failure or learn from a mistake says a lot about your business. Use this opportunity to show your customers that you are capable of dealing with life's ups and downs and bounce back to provide a better service than before.

A milestone

This can be anything from being in business for a number of years, having an opportunity to expand, launching a new product or service, or something as simple as reaching 1,000 twitter followers.

Success is defined differently by everyine, but sharing a milestone for your business shows dedication. Customers are more likely to choose a company that takes business seriously enough to put in time and effort to reach milestones along the way than someone who only puts in teh minimum effort to get by.

What I wish I knew 10 years ago

Or 5 years ago or last year or even 6 months ago. Sometimes hindsight is a wonderful opportunity to adjust course. Share what you've learnt and how you would change a particular decision or situation given what you know now. Your advice might improve the way someone else in your industry approaches as similar situation and shows your customers that you are adaptable and open to learn and improve.

A round up of this weeks expert articles

Just because you know what's happening in your industry doesn;t mean that everyone else does. Don't feel threatened by competition. Share any relevant articles or posts by others in your industry. Do a round up of the most relevant and build a reputation as an expert in your field by showing your customers that you know the latest trends and developments in your field.

Reviews

Review a new product or service that you're trying in your business. Or a relevant book or article you read.

Be sure to cover both the positive and negative aspect. Be sure to explain what the product is and how exactly you're using it in your business.

Tips and Tools

It may seem counter-intuitive to tell people what to use to fix a superficial scratch on their laminate if you're in the flooring industry, for example, but sharing insider knowledge is a very valuable tool for your business.

People like getting tips and tricks from professionals. It builds credibility for your business and solves a problem for the consumer. In future, if someone searches for a way to fix a problem and comes across your article, they may decide to use your service for something else or pass on your details to someone else. Being known as an expert and having a free resources library available to visitors can help your business grow organically without you needing to spend anything on extra advertising or publicity.

A business blog is an organic way of reaching more people and a perfect opportunity to showcase your business products or service without being too pushy. It also benefits your search engine results if your blog articles match specific queries and you're providing relevant information in your industry.

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