Whether you're interested in the smaller business community, are planning to start a business or have an existing business, we have a package for you.
Our most popular package is FSB Business Essentials which includes a whole range of benefits and products designed to make your business fly
A suite of legal benefits including a dedicated helpline, bundled insurance products and a range of online information to keep your business safe. Plus a whole range of negotiated benefits to help save you money and win business.
Our Business Creation package is designed to make starting a business simpler, allowing you time to focus on what's important - making it a success.
Specialist company formation benefits, access to FSB networking, business banking and a range of products to help get you setup in business.
Joining FSB Connect is free and is a great way to be part of the FSB Community and have your voice heard.
You'll be able to access specialist networking events with like-minded members of the community and have your say in our Big Voice survey panel.
Whatever your circumstances, we have a package to suit you and your business. Click the button below to see which benefits are included in each package and start your FSB journey.
'Within a few weeks of joining we'd taken advantage of FSB’s Online Legal Documents. We started a graduate programme and access to these documents gave us an understanding of the legal side, and has helped us to create a number of processes and procedures.'
'When we first took on a member of staff, we used the online legal document template library. FSB does more important stuff than you think it does, there are lots of member benefits, probably more than we actually use.'
'Having somebody like FSB behind you is fantastic. There is a whole team behind the organisations, whatever is required: support, advice, finance, you know that you’re not alone, you’ve got FSB.'
We represent a diverse range of businesses from retailers to marketing agencies and just about everything in between. Take a look at more member stories and see how we could help your business fly.
More Member Stories
We offer three packages to suit your business needs. Joining FSB Connect is free, our Business Essentials package starts at £172.50 in the first year and our specialist Business Creation package has an introductory price of £99 in the first year.
Many of our small business members say that marketing on a budget is one of their biggest areas of concern. When major players have multi million pound budgets at their disposal, it can seem almost impossible for smaller players to compete. However, smaller businesses have plenty of tricks up their sleeves, and their nimble operation and smaller size can even be an advantage.
Firstly, an SME must be truly passionate and personal about what it does, effectively acting as its own biggest fan. This has a contagious effect and will help to convince customers that you are worth taking an interest in. Hire staff who are equally passionate about your business and who can articulate its offer in a powerful, compelling way. Very often, chance conversations can start a viral effect and lead to business opportunities from surprising sources.
Focus on building profitable connections and leverage your nimble size to build up personal contacts and engagement. Keep in touch with prospects and customers alike and work hard to understand their needs and motivations. Show that you listen, go the extra mile and create a brand experience in their mind that keeps them coming back for more. Remember, good relationships lie at the heart of all business, and as a smaller brand, you can invest in yours in a personal way that big brands can only dream of.
If your business lends itself to events and networking, then make sure that you have high quality business cards on hand with a variety of contact options available. Hand them out at events and have your 'elevator pitch' ready. Don't worry about a hard sell; just talk about the business you believe in and show your passion for it. This is compelling and authentic and if you can really learn to listen to your customers, you will reap the rewards of doing so. It is also worth carrying a brief introduction to your business, perhaps a Z-card or an A6 postcard size flyer which is easy to store and refer to again.
In terms of traditional marketing, direct marketing can be a powerful marketing tool if you have invested in quality data that allows you to target your activity for the greatest return. There are various direct mail services who can quote for print and production as well as fulfilment, or you can design and produce your own material separately for a mailing services provider to send out. Either way, the FSB can help you to find the best approach for your business. It is also well worthwhile investing in digital marketing as most audiences are now active online, whether that is via a website, an app or through social media.
Whatever you choose to do marketing-wise this year, measure the results closely so that you can see if your activity is having the desired effect. By doing this, you can then juggle and reassign budgets during the year, phasing out activity that isn't working or re-aligning it to try something new, whilst investing more heavily in those activities which are clearly demonstrating a return on investment.
What activities will you be pursuing this year to get the most bang from your smaller marketing buck?
We will help you to take your first steps in promoting your business online.
National Federation of Self Employed & Small Businesses LimitedSir Frank Whittle Way / Blackpool / FY4 2FE. National Federation of Self Employed & Small Businesses Limited (FSB) is registered in England, number 1263540