Specialist Crisis Management and PR Support

Protect your reputation and your business

Your crisis support team

When the unexpected strikes, our crisis communication support is there to guide you through the storm. We'll help you navigate difficult situations and protect your reputation, so you can get back to business as quickly as possible.

Experts you can rely on

From crafting protocols to drafting press releases or representing you at a press conference, our team of experts is here to guide you through every step of a crisis. We'll ensure your messages are clear, consistent, and effective.

Insurance at no extra cost

In times of crisis, the last thing you need is added financial stress. Our membership includes up to £10,000 of PR consultancy from a seasoned team, ensuring you have the expert support if you need it.

Already an FSB member? Log in to your member dashboard to access this benefit.

Affordable PR support you can count on in a crisis

Nobody likes negative publicity – but how can you protect your business against it and what can you do if it happens? We’re here to support you through a PR crisis, help you communicate with the outside world and get your business back on track

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When your business is under a microscope, specialist public relations knowledge is essential to manage your brand reputation and defend against damage.

With negative publicity, every move matters. Speak to a PR expert for guidance and have the reassurance you’re taking the right action.

Experts you can rely on - Whether it’s advice on protocols, support with issuing a press release, or representation at a press conference, we can help you communicate clearly in a crisis.

Tailored advice and support for small businesses

Plan ahead, stay ahead

Access resources and guides to help you develop a crisis communication plan and navigate potential PR crises before they escalate.

Here in an emergency

If the unexpected happens, access immediate crisis communication support to minimise damage and restore reputation.

Expert crisis management

Our team of experts will guide you through every step of a crisis, from crafting protocols to managing media interactions.

Start your membership now

Unlock big savings on business essentials when you join the Federation of Small Businesses. FSB PR and Crisis Management is just one of many member benefits designed to help small business owners like you to succeed.

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Frequently asked questions

What is a PR crisis?

Any unexpected event, from faults with your products to issues with your services, can become news to the public, and in turn the media – leading to a public relations (PR) crisis. For example, if your products cause injury or illness to your customers or staff, you run the risk of complaints or compensation claims.

Effective marketing and PR campaigns are essential to help grow your business and bring new customers into the fold. However, if not planned properly with potential public relations impacts in mind, sometimes your marketing efforts can backfire.

Why do I need PR cover?

Your reputation goes a long way in business. Whether you’re looking to make a name for your new business, or strengthen your existing branding, learn how you can level up your brand - and protect it in a crisis.

How to build your brand and protect it in a crisis ➤

How can I respond to negative reviews online?

Responding poorly to a negative review on social media or other online platforms can sometimes do more damage than the review itself. This is a time where your customer services skills will be put to the test, and customers take note of companies who excel in diffusing situations and turn negatives into positives. With the right response, you may even win over the person who wrote the review.

But, if the issue escalates, it’s best to call on our team of experts for support, who can help you to navigate any negative PR.

How to manage your customer reviews ➤

What are the main trends and issues in PR and crisis management?

The biggest trend effecting crisis management as a discipline is the emergence of social media as a platform for expressing views and opinions in real time. In truth, social media has made crisis management increasingly difficult. Extreme views expressed freely by ‘trolls’ and posts from anonymous sources can be vile and difficult to counter.

The most important issue to understand is that crisis management is not solely a media relations exercise. Whilst the press and broadcast media are an important conduit, and good media relations is essential, communication with your key stakeholders in order to keep them onside during a crisis is even more important.

Five common crisis management questions from small businesses ➤

PR and Crisis Management