Your programme

Welcome to FSB Business Bootcamp: AI for your Business, here you will find all the information about the event and the guest speakers.

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Session One – Beyond ChatGPT
Session summary:
In this session you can look forward to an in-depth look at how businesses are already using AI to get ahead of the game and run their businesses more efficiently, with guest speaker James Crawford of Touchpoint Change leading the talk.
You’ve heard about AI, but you’re still not 100% sure if, or how it can help your business. And you’ve probably also heard the line that anyone not using it in their own business now won’t be around in five years, left behind and outmanoeuvred by more sophisticated competitors?

But what really is AI? Will it help your business raise the bar, power growth, and supercharge your bottom line off the charts? What are the real-world applications of AI, and not just ChatGPT or other language models. What can it do for you, and, crucially, how much will it cost?

Our guest expert James Crawford will introduce you to the world of AI for small business owners just like you! 

What you will learn:

  • A detailed introduction to AI
  • Where will your AI journey take you?
  • What is generative AI?
  • Leading AI applications
  • Real world businesses uses of AI?
  • What are you competitors already using?
  • The future of employment?

About the speaker:

James has been designing and implementing strategies in businesses large and small for over 25 years. His focus is now on the huge opportunities – and risks – of AI, helping organisations to understand the possibilities of the tech, and successfully redesign their services in this rapidly evolving arena. The opportunities to add more ‘intelligence’ are different for every business. James brings a practical and pragmatic approach for business leaders, and his session will help you develop your AI knowledge, vision and confidence to make the right decisions around implementation.

Session Two - AI Unlocked: Simplifying Social Media Success for SMEs
Session summary: 

Do you struggle to manage your social media marketing? Do you find posting consistently is difficult and time consuming? Do you struggle to create and fresh content? Well, you’re not alone!

Creating consistent social media content can be a real struggle for time-strapped SMEs. Sporadic efforts and an inability to post regularly means the algorithm hides your posts, making it harder to get your message ‘on song’ and out there in front of new prospects/customers. This session provides practical guidance on how the AI powered Aida Social platform can transform your businesses’ social media content and creation, keep your output consistent, on-brand, and professional looking, all while saving your time (and time is money) and enhancing your digital marketing results!

Our guest experts Suzie Webb and Oyvind Harjo of Aida Social will unlock the key of success for AI in social media.

What you will learn:

  • Learn how to leverage AI tools for efficient and effective social media marketing.
  • Discover strategies for creating engaging content that resonates with your audience.
  • Gain insights into how to measure your success and adapt your approach for continuous improvement.
  • By the end of this session, you'll be equipped with the knowledge and the tools to simplify your social media marketing and achieve your business goals.

About the speakers:

Suzie is a British award-winning designer and UX expert, Suzie brings a keen eye for aesthetics and user experience to Aida.  Oyvind is a serial entrepreneur and experienced tech leader, Oyvind has a passion for leveraging AI to solve real-world business challenges. Aida Social is an AI-powered social media management tool designed to simplify social media for busy SMEs. We automate content creation, scheduling, and analytics while providing a central hub for your digital assets – so you can focus on growing your business.

Session Three - Boosting Your Productivity with AI and Workflows
Session summary: 
In this session you can look forward to learning a range of practical ways to use Digital and AI tools to streamline your business processes, optimise workflow, and enable Digital and AI to work harder for you. With productivity levels of businesses decreasing year on year, it can be hard to find enough time to get everything done in the time that you have. With Digital tools and AI technologies in the balance of being help or distraction, our guest speaker Liz Hardwick, will help you refocus with your productivity, enabling you to move your business forwards.
 
Our guest expert Liz Hardwick opens the possibilities of AI for improving workflow and productivity in your business.
 

What you will learn:

  • Productivity Super Hacks: Discover top productivity hacks to regain control of your workday and propel your business forwards in the digital age.
  • Workflow Optimization: Learn how to analyse and optimize your existing workflows, ensuring they align with your goals and enhance overall efficiency.
  • Tech Empowerment: Gain insights into reviewing and revamping your systems, harnessing the power of Digital and AI, to work as a powerful ally in boosting your business productivity.
  • Just One Thing: Liz’s aim is for everyone to take away from this talk at least one clear practical step you can action straight away to boost your business forwards.

About the speaker:

Liz is a Digital Productivity Specialist, Professional Speaker, Coach, Trainer and Tech Founder, and has been sharing her expertise and experiences for over 25 years through engaging talks, trainings, and her online community, The Productivity Club. Liz regularly speaks at events internationally, has been recognised for her achievements in the TechWomen100, TechWorld’s Top 111 UK Women in Tech Speakers, BC’s 101 Female Founders in Tech, Digital Leaders UK 100.

Event contact

For general enquiries regarding the event, please contact Natalie Simm.

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