Join us at Barclays Eagle Lab for an info packed event featuring 3 different speakers plus the opportunity to network with other delegates. At this event, 3 short presentations will cover 3 different topics. There will also be opportunities for networking with other delegates.
This event is part of a series of in-person FSB Talks events at Barclays Eagle Lab Southampton.
Our speakers:
The Nudge Effect: Psychological Strategies for Effective Marketing
Have you ever felt like you’ve sleepwalked into a purchase, created a habit or made a decision that is out of character for you? You may have just been ‘nudged’!
Nudges are subtle cues or changes in the environment that influence consumer behaviour without restricting choices. By leveraging psychological insights, marketers can guide customers towards desired actions, from making a purchase to choosing healthier options. Join this talk to discover how these gentle prompts can transform consumer decision-making and drive effective marketing.
Jessica Shailes of Ideal Marketing is a seasoned marketing professional specialising in consumer insights. She believes understanding a business’s audience is crucial for overcoming marketing challenges. Her approach delves into target audience motivations and preferences, creating customer attraction strategies across marketing, sales and customer services.
What really is Imposter Syndrome? What to look out for and how to deal with it
Michaela Smith, an Imposter Syndrome and Conscious Leadership Coach, experienced firsthand the crippling effects of Imposter Syndrome while leading teams in her corporate career. Today, she is passionate about helping other high-performing business leaders and business owners overcome internal feelings of self-doubt and create unshakable self-belief and authentic confidence.
From Bland to Bold – How to Elevate Your Brand with Professional Photography
Join the award-winning, zesty visionary - Nisha Haq, a passionate people photographer and mastermind behind Iggy & Lime, as she takes you on a flavoursome journey to unlock the power of professional imagery in building an unforgettable brand.
In our highly visual, social media-saturated world, a strong brand identity isn't just crucial for standing out - it's essential for forging deep connections with your target audience… and top-notch photography is the key ingredient!
In this zesty session, you'll discover:
- Sizzling secrets to capturing your unique brand essence
- A recipe for crafting a cohesive, mouth-watering visual narrative
- Showstopping strategies to make your products/services pop off the screen
- The secret sauce for cooking up a memorable brand identity
Vibrant, edgy, and overflowing with visual pizzazz, Nisha's insightful artistry will leave you seeing your brand's potential with brilliant new eyes. Save the date – this is going to be a juicy one!
How to get there
The entrance to Eagle Labs is opposite the Quilter building on the corner of Portland Terrace. Ring up to reception at the front door to gain access to the building.
There is public parking close by, such as NCP Car Park, Marlands Car Park and West Quay Car Park. There are also Blue Badge parking bays on nearby streets, you can find more information here.
Eagle Labs are a short 10 minute walk from Southampton Central Station, a three minute walk from the coach station, and there are several bus routes with stops nearby. The venue also has bike storage available.
For those attending the event, Eagle Labs have offered attendees to use one of their hot desks prior to the event during the day, for free, if you would like to take up this offer, please book via Catherine at the Lab on her email [email protected]. This does need to be booked in advance.
Accessibility
The venue is on the second floor, accessible by lift, along with an accessible toilet. If you have any queries regarding access, please contact Beth Doel.
To enable FSB to deliver a high level of customer service at our events, and to tailor the content where appropriate, we will share your full name and business name with the host of the event you have registered to attend. The event hosts are representatives of FSB who irretrievably delete your details following the event. Should you not consent your full name and business name being shared with the event host, please contact [email protected] within three working days of the event taking place, with details of the event.
Event contact
For general enquiries regarding the event, please contact Beth Doel on [email protected]
