Join for a guest speaker session on aligning your brand personality with the psychology of colour to captivate your audience and drive results. Promote your business in 30 seconds, then network in small breakout rooms.

Event details 

Join this friendly session, brought to you be local FSB members, and feel part of the local business community within Lancashire & Cumbria. 

Host

You will be welcomed by FSB Member Alan Hughes 

FSB Membership Advisor.

Alan advises small business owners on how to make running their business a lot easier and more profitable by being a member of the FSB. Business owners are good at what they do but there are two sides to being a business owner - as a member of the UK's biggest (Not for Profit) organisation, you will have 24/7 support with the 'other side' of running a business.

Speaker

Joined by FSB Member Helen Cullen-Williams

Helen Cullen-Williams Brand & Design

Every business has its own unique personality, and understanding yours is key to standing out in a crowded market. Just like people, brands convey emotions, values, and stories — and colour plays a powerful role in that communication. Did you know that up to 90% of first impressions are influenced by colour alone? The right colour choices can evoke trust, excitement, or calm, directly influencing how people feel about your business and, ultimately, their decision to buy. Discover how to align your brand personality with the psychology of colour to captivate your audience and drive results.

 
At this event :
  • Host welcome and event housekeeping.
  • FSB update and a summary of current actions.
  • Promote your business in 30 seconds.
  • Breakout rooms - network in smaller groups and engage in quality conversations.
 
Prepare and bring along your 30 seconds business pitch; see our useful guide on Elevator Pitch.
Held on the fourth Wednesday of each month, this meeting is open to all businesses, both FSB members and non-members are welcome to attend, so feel free to share with your networks.
Places at this event are limited so register early to avoid disappointment! 

Event contact
For further details regarding this event, or if you're interested in learning about how FSB benefits can assist you and your business, please contact [email protected]
For general enquiries regarding the event, please telephone FSB Customer Services on 01253 336028 (Monday to Friday 8am to 6pm), or email [email protected]

Further information

  • To help ensure things run smoothly, please refer to our Events terms and conditions here.
  • We want all attendees to feel welcome - please read our statement on Diversity and inclusion here.
  • Please view our Privacy Policy here.