Event details

In this hands-on and no-nonsense masterclass, you will be taken on a journey to discover the practical use of Artificial Intelligence in digital marketing, and how to make sure that you are getting the best possible results for your business.

• Do you want to find out how to use ChatGPT and other Artificial Intelligence solutions?
• Do you wonder what other AI tools could be making a huge difference to your marketingactivities?
• What is Microsoft CoPilot, or Google Gemini? What am I possibly missing out on?
• Could AI make online content creation less difficult and less time-consuming?

All these questions and many more will be answered in this interactive workshop hosted by senior digital marketing trainer Pascal Fintoni. Get ready for plenty of live demonstrations and interaction, you will learn a range of new AI techniques and improve your digital marketing skills in ways that will surprise you!

• Part 1 - What is AI? Where did it come from? And should we be worried?
• Part 2 - Using AI for creating a more comprehensive digital marketing plan
• Part 3 - Using AI for researching and preparing better blog articles faster
• Part 4 - Using AI for coming up with new ideas for videos and podcasts
• Part 5 - Using AI for your next website update and social media campaigns
• Part 6 - The 'Me, Myself and AI' 2025 Action Plan

Attending this unique masterclass will help you gain a clear understanding and the confidence to apply new(er) digital marketing skills, for instance you will be able to:

• select the right AI solutions for your business by testing the many benefits and pitfalls and understand why we should stop using the term 'Artificial Intelligence' in marketing
• become adept at 'prompt engineering' and use ChatGPT and others correctly to strengthen your digital marketing plan for 2025
• plan your blog articles for the next quarter using 3 different AI solutions and by applying more advanced prompts and instructions
• come up with ideas for your video and audio content with specific AI platforms and discuss how they will help you be more adventurous with your content marketing
• try out additional AI solutions that can assist you in coming up with better copy for your website, emails and social media posts
• bring all the learning into a personalised action plan and be able to answer the following questions for yourself:

1. What will my AI strategy and content workflow look like in 2025?
2. What tools and platformswill I focus on first?
3. What is the impact on my digital marketing plan and what will I do betterand faster?

This practical masterclass is the ideal opportunity to understand and master the use of digital assistants, from improving your digital marketing plan to saving lots of time in the execution of this plan. The rise of AI and related technologies is nothing short of another digital revolution, let’s learn how to harness these solutions and make digital marketing faster, better and fun again!

Your Presenter: Pascal Fintoni

Pascal is a professional trainer and speaker with over 30 years of experience in digital marketing and online business development.

In 2003, Pascal transitioned from practitioner to trainer, and since then he has been designing and delivering digital transformation programmes focused on helping business owners and decision makers take full advantage of new technologies. He continuously creates many high-impact training content and new models to make the world of digital clearer and more accessible.

More recently Pascal has thoughtfully introduced modules about Artificial Intelligence in all his workshops and coaching sessions, demonstrating the ethical use of AI and discussing the impact on team leaders as they navigate the rapidly changing landscape of AI.

Pascal is also a video producer and podcaster which includes series on digital strategies, leading digital teams, virtual events, remote working, content creation, new tech and apps. To date he has reviewed 400+ online solutions including a vast array of AI platforms that can make a huge difference to businesses.

Preference will be given to Pickering area businesses, in the event of a waiting list, thanks to the UKSPF funded towns project from North Yorkshire Council in partnership with the FSB, but the course is open to book for any North Yorkshire based business.

This is one of a series of events funded by UKSPF, find all of the details here.

Event contact

For further details regarding this event, or if you're interested in learning about how FSB benefits can assist you and your business, please contact [email protected]