A digital strategy is so important for any small business, but where do you start with digital marketing if you’re on a budget?

Even if you don’t have the capacity to hire a team of professionals, there’s plenty you can do to amplify your message without breaking the bank or sacrificing your valuable time. Equipped with free tools, courses, and some technical know-how, you’ll be well on your way to spreading the word online.   

In this guide, you'll find: 

  • free social media planner 
  • overview of key areas of your digital strategy, from your website to online reviews
  • checklists to follow and tasks to try
  • 5 ways to make the most of your budget  
  • 10 ways to create a successful online advert

More resources from the Federation of Small Businesses

How to manage your Facebook reviews
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How to manage your customer reviews
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Learn where to find feedback about your business on the internet, how to start replying and tips for dealing with negative comments with our guide.

How to create a LinkedIn account for your business
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How to create a LinkedIn account for your business

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