On International Women’s Day (8 March 2018), FSB ran a campaign called 100 FSB Women to raise the visibility of role models for women entrepreneurs.
With 2018 being the 100 year anniversary of when the first women got the right to vote, following the suffragettes’ campaigning, we felt it was fitting to feature 100 women FSB members and share their wealth of advice and inspiration with women all over the world.
The campaign, which was complemented by a flagship FSB International Women’s Day event in Kent, was highlighted as one of the top 10 IWD campaigns by PR Week, alongside big-budget campaigns by household brands such as BA, McDonald’s and the Royal Navy.
Why are we doing this?
This campaign supports FSB’s Women in Enterprise policy area.
The UK currently has 5.8 million small businesses and self-employed, but it is estimated that could be boosted by a further 1.2 million new enterprises led by women. This untapped business potential of women can be tackled, in part, by increasing the visibility of role models for women entrepreneurs, according to an FSB report.
