Already an FSB member or account holder? Log in here to download your copy.  

A digital strategy is so important for any small business, but where do you start with digital marketing if you’re on a budget?

Even if you don’t have the capacity to hire a team of professionals, there’s plenty you can do to amplify your message without breaking the bank or sacrificing your valuable time. Equipped with free tools, courses, and some technical know-how, you’ll be well on your way to spreading the word online.   

In this guide, you'll find: 

  • free social media planner 
  • overview of key areas of your digital strategy, from your website to online reviews
  • checklists to follow and tasks to try
  • 5 ways to make the most of your budget  
  • 10 ways to create a successful online advert

More resources from the Federation of Small Businesses

How to create a LinkedIn account for your business
Article Thu, 20 June 2024

How to create a LinkedIn account for your business

LinkedIn is not only a powerful tool for growing your network, but it can also help get your business in front of the right people. Learn how to set up and optimise your company page.

How to create a Facebook account for your business
Article Thu, 20 June 2024

How to create a Facebook account for your business

Looking to get started with social media and grow your brand's presence online? Our guide shows you how to set up a Facebook account for your business.

Which social media platform is right for your business?
Article Thu, 20 June 2024

Which social media platform is right for your business?

Planning your marketing strategy? Choosing the best social media platform for your small business can help you find new customers, grow your sales, and increase your online presence.