The full-day event takes place on Thursday, May 16, at the Engine Rooms in Warrington, located just a few minutes from the motorway network.
FSB has handpicked five stellar speakers each an expert in their field.
Session 1: Becs Bate, Social Media Executive
How to elevate your social media with creative content ideas that increase engagement
Do you feel coming up with content ideas for social media is like an uphill battle? Are you simply not sure of the type of content that you should be posting? Have you got a bit of lacklustre when it comes to social media content?
This session will be packed full of tips and advice on what you should be posting, where to find content, tried and tested examples of content that gets good engagement and a great reach. We'll be focusing on putting life into your social media posts!
- Identifying the most effective way to make your posts stand out on social media
- Understanding algorithms, what they are and how they can help
- Top tips to increase the reach of your posts
- How to find content inspiration and ideas
- Case studies from small North West businesses that have transformed their approach
By the end, you'll be equipped with the knowledge and inspiration needed to transform your social media content, ensuring that your posts resonate and captivate your audience.
Session 2: Paul Clarke, UK Business Mentoring
Sales Techniques – Boost Your Profits by Working Smarter
This session will walk you through a better way of tackling sales, with the focus on better outcome and a healthier bottom line! You’ll be learning how to…
- Generating more leads
- Improving conversion
- Improve product/contract/job values
- Get more recurring/repeat business
- Implement price changes in 2024
- Effectively track and monitor your sales
Session 3: Jess Grocutt, NatWest’s Enterprise Accelerator team
How To… Create the Perfect Pitch
Do you need to raise investment for your business? Wanting to impress new prospects, and make new contacts when networking? Perfect pitching is crucial way to promote you and your business.
In this session Jess Grocutt from NatWest’s Enterprise Accelerator team looks at creating the perfect pitch. A rock solid, polished pitch is an essential tool for achieving your goals, and this session will showcase the art of the 60-second elevator pitch, and explore the three key elements that make it perfect: content, structure and delivery.
Session 4: Chris Booth, McKellens Masterclasses
Why Should Prospects Buy From You?
In this session you will discover how to get more people to buy from you by showing them why you are different. It will reveal seven steps for creating a powerful benefit statement to truly differentiate your business from the competition. It’ll also look at how to:
- resolve key frustrations; and
- give your potential customers exactly what they want so that.......
- ..... we attract many, many more customers.
You are guaranteed to leave the session with some definitive takeaways, actions and thoughts that you can implement straight away in your own business.
Session 5: Amanda Daniels-Allen, Koogar Ltd
The 5 Step Formula that Attracts + Retains your Tribe using a Customer Journey
Are you looking to understand how to integrate various marketing channels, to create a seamless buying journey for your customers? Do you want to attract the right people, to you and retain them?
This session will explore a transformative 5-step formula that shifts your marketing strategy from pushy or tumble-weed effort into an authentic and magnetic masterplan, creating a self-sustaining eco-system that aligns with your values. Learn to attract the right people to you and retain them, by putting everything in order. You’ll be learning:
- Magnetic Marketing Principles - Understand the core principles of Magnetic Marketing and how they can be applied to attract your ideal audience effortlessly.
- Building a Self-Sustaining Ecosystem: Learn how to integrate various marketing channels, including your website, social media, networking, and referrals, into a harmonious and self-sustaining ecosystem.
- The 5-Step Formula: Explore the specific steps of the formula designed to attract and retain the people you really want to work with. In the session, you will be working on these exact steps with Amanda.
Session 6, Interactive Panel Session:
Our expert speakers will come together to discuss the day’s learnings, and take questions with a live audience Q&A. They’ll also be joined by business woman Susanna Lawson who has just completed the £300k crowd funded launch of the app, Circle of Trust, who’ll be on hand to talk about her recent experience around sales and marketing, and the key dos and don’ts!
Tickets
FSB members: £15
Non-members £25
You can book your Bootcamp ticket using this booking link.
Trade Stands
We have a small number of trade stands available at this show. If you would like to promote your business at this event and feel it would dovetail with the theme of sales and marketing and the audience attending, you can reserve your stand using this booking link. We anticipate 150-60 people in attendance on the day.
For trade stands a table will be provided, and we’d encourage you to bring a pop-up banner, and any supporting literature you have. For any special requests or questions contact Natalie Simm on [email protected]
FSB members *£35
Non-members *£70
*FSB members can have two people for their stand; non-members can have one representative for their trade stand but can buy a ticket for additional delegate at the reduced rate of £15. Secondary delegates can be booked HERE for trade stand bookings.
